Concept and Design2018-04-16T12:36:40+00:00

Concept and design development is often underestimated on the Nordic market, although time and time again experience shows that the most successful companies are those who have from the outset carefully considered both design and concept. We develop the basis for such design processes and offer our advice and assistance throughout, whether developing overall concepts and designs or single products and events.

We cover the entire service and hospitality industry from concept development of in-house café/restaurant solutions and catering concepts for companies, conferences and events to hotels.
Our experience and knowhow is unique in the industry.

Tel. +45 2518 6023

Pia Bøgeskov has enjoyed more than 30 years of experience as an F&B specialist within hospitality and contract catering. She has been responsible for the development of all types of concepts from casual dining, conferences, cafés and fine dining to in-house catering in Danish and international corporations.

Knowledge of emerging trends has always been a natural part of her concept undertaking, ensuring sustainable and future-forward operating solutions with proven operational value.

Pia’s service industry experience in conjunction with her operational F&B experience started with positions as restaurant manager and sales manager in the late 1980s within the Copenhagen restaurant and hotel industry. Then came a period as a freelancer in Greece.

After returning to Denmark, she authored cookbooks and became a columnist at the Danish lifestyle magazine Smag and Behag. She then undertook concept development for the contract catering industry, most recently for Compass Group Denmark where she developed concepts for major Danish corporations, headed the implementation of well-known high street brands, and not least became part of the global network of concept and trend developers for Centers for Excellence at Compass Group.

Her international network and her knowledge of segments, cultures and generations have always been part of her approach to concept and design.



Our concept development methodology is unique in the industry, allowing us to implement concepts from the very inception and assist from the side lines during startup. In other words, we help ensure that your ideas and visions are brought to fruition, including adapting them to the special requirements and expectations that may apply to Nordic markets. Equally, we offer customisation of existing concepts prior to implementation to ensure as successful an implementation and startup as possible. Together, we define and tailor the assignment according to your wishes and needs.

We undertake or contribute to the development of concepts as well as adapt existing concepts to the Nordic market. Our expertise includes establishing short-term and long-term success criteria, market knowledge and analysis, emerging trend analyses, market and price positioning, competitor and target group analyses, development of service tenders and assessment of service levels, development of USPs, proof of concept, preparation of SOPs, development of requirement specifications for hardware and software, development of FF&E and SOE definitions and descriptions as well as active support during startup.


If you are in the process of refurbishing, redesigning and/or repositioning your hotel or restaurant, property or office environment then we can offer assistance with all the relevant and significant elements of the process. In addition, we develop tenders for the provision of construction advisors, interior designers and FF&E fulfilment specialists. We also ensure that refurbishment processes are time optimised and the risk of operational interferences is minimised.


We also assist with the selection of a service provider that matches the concept, culture and strategy. Often it is economically advantageous to outsource a specific service, and our specialists offer unique knowledge of the industry within F&B regarding services for hotels and contract catering suppliers for in-house catering needs and events, fairs and conferences.


Pia Bøgeskov
Partner, TN Concept & Design
Mobile +45 25186023
E-mail: Pia@TellingNesager.com