Although providing good communication isn’t rocket science, it does require insight, a sharp approach,
thoroughness, a solid strategy and efficient execution. Our mission is to make communication simple
and ensure that our customers are seen, heard and understood.
As a journalist and editor, storytelling has always been pivotal to Eva’s professional life. For the past decade, she has pursued, evaluated and reported on the very kind of great stories that we seek to communicate to our customers at TN Communications & PR.
Eva’s focus on sharp targeting, accuracy and engaging communication has made her an expert in how a story should be presented. With the hotel and MICE industries as her core areas of professional interest and with her broad network of media contacts, both traditional and digital, she also contributes with in-depth knowledge of contemporary trends as well as insight into today’s media landscape. In addition to her editorial position at Danish business daily Børsen, Eva has recently started working as a PR freelancer for the hotel industry.
Eva graduated as a journalist from the Danish School of Media and Journalism.
Then followed a Syrian adventure of passion as well as extended periods of residence in Damascus, Beirut and Istanbul where Eva served as a travel and lifestyle reporter, focusing on the luxury hotels of the region.
Since 2008, Eva has worked for Danish business daily Børsen as a reporter and editor with the hotel and lifestyle industries as her primary subject areas.
From 2015-2017, Eva also commanded the editorial chair at Børsen Weekend where she worked with audience analyses, reader surveys and the rebranding of the weekend supplement.
Based on her insight into and interest for the hotel industry, Eva established her own communications company in 2017, specialising in the hotel and travel industry, where she primarily works with international customers in the high-end segment.
Eva has also previously had training within textile procurement and has worked as an assistant for Illum’s Bolighus and Mads Nørgaard.
A communications strategy is based on classic communications tools, such as company goals, positioning and audience analysis, but also requires an appreciation of emerging trends. We follow the emerging trends in the hotel and hospitality industries closely, and based on your brand concept, we will develop a communications strategy that ensures impact both internally and externally, regardless of whether your brand is to be launched, strengthened or reimagined.
PR & Events
A good PR strategy is no longer just about telling a good story. Every day, millions of posts are shared on blogs, Twitter, Facebook, Instagram and Snapchat. What others say about you has far more impact than what you communicate about yourself. We follow the media landscape closely, and through our professional networking and with our experience in sharp reporting, we know just how your story needs to be told, whom to reach, and which channels to use.
Media performance requires pointed messages and maximising the limited time at your disposal. Whether you as a company are facing a critical TV interview or are commenting on your annual performance to the business press, it is crucial that the company’s spokesperson performs credibly, professionally, and retains ownership of the story. We provide insight into the rules of the media game and into reporting methods. And will also provide you with necessary training in communication and interview techniques.
Social media strategy
The strength of social media is that you as a business get closer to the customers. You meet them wherever they may be and achieve more direct communication. As with all good communication, social media requires a well-defined focus group and relevant messages. We will assist you in developing a strategy and creating the framework as well as developing content.
A bad press release will be routed directly to the electronic waste bin. A sharp and targeted press release, on the other hand, helps communicate your message to the right audience and makes your brand noticeable. With over 10 years of experience in handling press releases and newsletters, we know what works. And our first question will always be: What makes your story interesting?
With content marketing, you as a business can provide content that is fascinating, entertaining and relevant to your customers. This may be through an in-house newspaper, a blog, a video, or something completely different. Content supports the story of your business, giving your customers more than they expect – something they cannot get anywhere else. Experienced in reporting and with practical insight, we will create a content marketing strategy and supply editorial concepts, content production and editorial design.